Neuerscheinung: Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century

Neuerscheinung: Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
Datum: 7. März 2023
Publikation

2023 by

Editors: Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the ‚Americanization‘ of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.

Results of the Conference „Consuming and advertising: Eastern Europe revisited„, March 4-5, 2021

Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century: Introductory Remarks

Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska

Handmade by Peasants for Metropolitan Consumers: Textiles, Social Entrepreneurship, and the Austro-Hungarian Countryside

Corinne Geering

German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication

Lilija Wedel

The Role(s) of the Czechoslovak New Woman as a Consumer: The Case of the Women’s Magazine Eva (1928–1938)

Magdalena Eriksroed-Burger

Fur Trade in Turmoil: Pelt Commodification in Leipzig from Fin de Siècle to Sovietization

Timm Schönfelder

Early Soviet Consumption as a First “Battle” on the Cultural Front

Iryna Skubii

“They Even Gave Us Pork Cutlets for Breakfast”: Foreign Tourists and Eating-Out Practices in Socialist Romania During the 1960s and the 1980s

Adelina Stefan

Socialism Without Future: Consumption as a Marker of Growing Social Difference in 1980s Hungary

Annina Gagyiova

Eesti Reklaamfilm as a Jack-of-All-Trades: On the Untold Opportunities of a Late Soviet Advertising Bureau

Airi Uuna

Tobacco Product Design, Marketing, and Smoking in the USSR

Tricia Starks

Consuming and Advertising in Eastern Europe: Concluding Commentary and Research Perspectives

Kirsten Bönker
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