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  • Consuming and advertising: Eastern Europe revisited

    Start date: 4. March 2021
    End date: 5. March 2021
    Location: virtual Meeting
    Conference

    Joint Conference of Verband der OsteuropahistorikerInnen e.V. (VOH) and Herder Institute (HI)

    MARCH 4, 2021
    2.30–4.30 pm PANEL I: Marketing and Lifestyles in imperial contexts
    Chair: Martin Aust (Bonn)

    Corinne Geering (Leipzig): Handmade by Local Artisans: Marketing Home Industry Products from the Late Austro-Hungarian and Russian Empires
    Daria Sambuk (Halle-Wittenberg): “Everyone Drinks Tea, but only Few Know How to Do it.” Marking Social and National Identities in 19th-Century Imperial Russia
    Agnieszka Jagodzińska (Wrocław): Advertisement and Identity. Jewish Consumer Culture in Eastern Europe at the Beginning of the 20th Century
    Julia Malitska (Huddinge): “We Should not Merely Quit Meat but Transform Whole our Life”: Vegetarian Consumption and a Quest for Life-Reform in the Late Russian Empire
    Lilija Wedel (Bielefeld): Reichs- und russlanddeutsche Werbung im späten Zarenreich als Spiegel der Konsumpolitik, Konsumkultur und Kommunikationsnetze

    4.00–4.30 pm DISCUSSION
    Discussant: Kirsten Bönker (Göttingen)

    4.45–6.00 pm PANEL II: Advertising the “New” in the Interwar Period
    Chair: Stefan Rohdewald (Leipzig)

    Alexandra Chiriac (Bucharest): Out with the Old, in with the New: Selling Modernity in Interwar Bucharest
    Lavinia Popica (Akron): Consuming American Goods in Interwar Romania: Buyers and Sellers
    Magdalena Burger (Bamberg): The Role of the Czechoslovak New Woman as a Consumer: The Case of the Women‘s Magazine Eva (1928–1938)

    5.30–6.00 pm DISCUSSION
    Discussant: Denisa Nešt’aková (Marburg)

    6.00–7.00 pm FRITZ T. EPSTEIN AWARD CEREMONY
    7.15–8.30 pm Virtual Meet and Greet via wonder.me

    MARCH 5, 2021
    2.00–4.00 pm PANEL III: Advertising and Consumption “Soviet Style”
    Chair: Dietmar Neutatz (Freiburg)

    Iryna Skubii (Kingston): Early Soviet Consumption as a First Battle on the Cultural Front
    Alexandra Evdokimova (Berlin): Soviet Advertisement in the Krushchev Era: Functions, Values and Emotions (A Study of Moscow Cafés and Restaurants Guide from 1958)
    Olha Korniienko (Kharkiv): Under the Western Brand: Official Portrayals of Soviet Fashionistas in the Satirical Magazine Perets’
    Nataliia Laas (Waltham): Market Researchers under the Soviet Command Economy from the 1960s to the Early 1970s
    Adelina Stefan (Esch-sur-Alzette): From Socialist Scarcity to ‘Conspicuous Consumption’: Foreign Tourists and Eating-out Practices in Socialist Romania of the 1960 and the 1980

    3.30–4.00 DISCUSSION
    Discussant: Annina Gagyiova (Prague)

    4.15–6.15 pm PANEL IV: Legacies of Soviet Consumer Cultures
    Chair: David Feest (Lüneburg)

    Airi Uuna (Tallinn): “Jack of all Trades”: The Many Functions of a Late Soviet Advertising Bureau
    Stephanie Weisman (Vienna): Smells like Socialism? On Sensory Specificities and the Emotional Branding of Perfumes in Polish People’s Republic
    Tricia Starks (Fayetteville): Addictive by Design? Tobacco Product Design, Marketing, and Smoking Uptake across the Iron Curtain
    Julia Obertreis (Erlangen): Smoking as a Consumption Practice and Masculinities in the Soviet Union, 1950s–1980s
    Leah Valtin-Erwin (Bloomington): The Expansion of Western European Multinational Supermarket Retailers into the Post-Communist Region after 1989

    5.45–6.15 pm DISCUSSION
    Discussant: Alexey Golubev (Houston)

    6.15–7.15 pm CONCLUSION / FINAL DISCUSSION Summarizing Commentary: Julia Obertreis (Erlangen) and Heidi Hein-Kircher (Marburg)

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